MAKEUP ARTIST |ENTREPRENEUR
Raél Iman is a Bermuda based Makeup Artist and Entrepreneur. She is best known for her iconic makeup looks and high quality merchandise and branding.
Hi, I'm Simiah Caisey and I am the lead designer and animator for all of the Iman Artistry branding. I have been working with Iman Artistry since 2017 and have created several campaigns for them to date.
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The Iman Artistry Collection logo was initially designed for practicality and to match the client's original makeup Artistry logo as seen below. The client aesthetic is clean cut and girlie so I knew that a simple, clean yet eye catching look would be perfect for her branding.
This was one of my first ever created logos back in 2016/17 I have come so far in my design technique as this one is quite cringy for me to look at LOL .
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We create the mockups for all packaging and merch and prior to production.
To the left you will see my first take on social media ad design this was for the launch of the Iman Artistry Collection lashes. The client requested a countdown for her official launch.
In 2020 the Makeup and Lash industry became very saturated and competitive; towards the ending of 2020 our client came to us and requested a more sophisticated, classy and iconic look for their new branding.
We then decided to keep the same idea of a wordmark logo but to accent each letter within the logo as well as change the pinks to a softer shade for the main color and a bold shade for the accent color.
Our client also wanted to add more products to her range and thought that a new look was needed for their 2021 Launch. We also found that the updated logo was easier for us to use on different branded merchandise.
We've created these short video announcements as content for the Iman Artistry Collection social feed. Animating can be so fun when you have a super creative concept to get across to your audience.
Incase you haven't already noticed; cohesive, clean and timeless is what we aim for in our designs. We ensure that each of our clients establish their own identity and ensure that it is maintained throughout their whole business aesthetic.
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