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LASH ARTIST | HAIR STYLIST

Loc and Lash is a Bermuda based Hair and Lash salon that specializes in Hair braiding and Lash extension services.

OUR ROLE

We were contacted by Loc and Lash to do a FULL rebrand for their business; The services requested by the client were a cohesive, cute, neat and easy to identify look for their social and online presence as well as branded materials. The client also requested a website where clients could view their services and easily book appointments as seen to the left ---->

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VIEW OUR PROCESS

CLIENTS PREVIOUS BRANDING

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CLIENTS INSPO

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DESIGN PROCESS

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<---- My first logo design concepts presented. I first thought it would be a cool idea to have the two sisters reflected in the logo so I opted for a one line illustrated logo. I saw in their previous branding that they used double LL's in their logo and wanted to keep that look but make it a lot more easy to identify and a more professional appeal.

The client loved these logos however it wasn't quite what they were looking for.

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SELECTING FONTS

The correct cursive font and placement for the Loc & Lash was a challenge as this is only 3 photos of the process there were  many more, fonts we went through to select the perfect one.

FINAL LOGO

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COLOR PALETTE

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BRANDING

BUSINESS CARDS

GIFT CERTIFICATES

T-SHIRT DESIGNS

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LASH MERCH